Here is a useful summary: Airline It was a shaky start but one that would grow into a stable foundation. EasyJet was strategically located, Premium Easyjet Plc. Undoubtedly one of the key players in this progression was easyJet. [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. easyJet Plc engages in the provision of passenger airline and carrier services. The Holidays business segment sells holiday packages. As of March 2011, EasyJet Holidays has provided holidays and city breaks to all of the airline's routes. But opting out of some of these cookies may affect your browsing experience. Table of Contents. These cookies ensure basic functionalities and security features of the website, anonymously. What are various methods available for deploying a Windows application? Customers booking flights through the airline's website are provided with quotes for several hotels at their destination. 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium To have happy customers a firm ha sto create expectations and meet them. Easyjet is a low-cost airline with headquarters in Londons Luton Airport. As a result the low-cost airlines (LCA) are flourished. for only $11.00 $9.35/page. It has seen an increase in customer loyalty in its core markets. In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. London Gatwick Airport Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. Memmingen or "Munich West", which is about 1.5 hours west of Munich to be precise). The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. Equally, EasyJet strives to maintain the same standard of fundamental human rights in respect of its customers and is committed to the responsibility of the equal treatment of all passengers regardless of their personal characteristics or social status. [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. When EasyJet received H89, it had a 1970s-style office setup. Name: Doancan Yksel [101] The current generation A320s and fifty of the A320neos will replace current A319 aircraft. To achieve this we will develop our people and establish lasting relationships with our suppliers, Premium Premium Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million 1. Sociocultural impacts 7 Influences the aims and objectives of Tesco as they have a large say in the company so, Premium Read more: http://www.businessdictionary.com/definition/stakeholder.html#ixzz2PXLmU8iH March 3, 2023. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Geneva was EasyJet's first new base outside the United Kingdom. ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51. Designing the workspace to have a nice environment for the employees to work well in this will increase the efficiency of the company. Shareholder They contracted to buy 12 brand new 737s from Boeing in 1997. Business ethics WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? Creating a corporate culture implementing educating programs.Stelios, Premium It is very difficult to classify easyJet's social responsibility activities. [35], In July 2017, EasyJet announced it would open a new European headquarters in Austria to enable it to operate after Brexit. 3.6 Physical evidence 11 easyJet's Strengths. Modern aircraft fleet with unparalleled network. [25 marks] Weaknesses. Airline, Haji-loannou has founded the EasyJet Airline Company Limited in 1995. About easyJet. London Gatwick Airport The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. Government grants permission to purchase new Aircrafts. 1 minute read. But stakeholders can also be employees, bondholders, customers, suppliers and vendors. With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. 3.1.2 Allowances 4 Stakeholder, principles followed by Easyjet can be emulated and how. The cookie is used to store the user consent for the cookies in the category "Performance". Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. During the 2000s, the airline adopted a different approach, deciding to make accommodations for unions. The airline's loyalty programme is called Flight Club. Best EasyJet Topic Ideas & Essay Examples. Background 3 Customers - they would want cheap flights that are comfortable and safe. A stakeholder is someone who holds and interest in the company. 4. http://www.london.edu/facultyandresearch/research/docs/CM_04-904.pdf British Airways This cookie is set by GDPR Cookie Consent plugin. This gave the airline some time to evaluate the feasibility of operating these larger aircraft. folder_openmexicali east border crossing Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). Airline EasyJet Stakeholder, Stakeholder Expectations Southwest Airlines. Marketing Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. That resulted in heavy post-tax financial losses of 21.5million in February 2022. This cost advantage is created through a combination of factors including: aircraft configuration enabling a higher number of seats per aircraft; higher load factor and aircraft utilisation driven by its point-to-point model; and. [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. Lecture : Pricing and Costing [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. These developments high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. The company has clearly identiable operational and marketing, Premium 1 Brief history of Easyjet 3 Its main strength resides in the fact that it flies to more primary airports on the top 100 European routes than any other carrier. I have found this less to be the case with easyJet, and most of the . Stakeholder analysis [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. Its pilot training scheme was the subject of another ITV television series, easyJet: Inside the Cockpit, which premiered in August 2017. The two organisations I will be looking at are Tesco and Macmillan. Despite the global recession the Easyjet is making significant profits. Passengers occasionally had to wait longer for reimbursement of their expenses. Stock market As a result, it is the first major airline in the world to operate net-carbon-zero flights across its entire network. Low-cost carrier They have the interests in the activities of an organization and can be divided into internal and external stakeholders. Total revenue ( million) 2,362.8 1,797.2 31.5%. Competitors and competitive advantage 11 The company sells its own tickets directly to the user trough the Internet, Premium Many companies are now using websites to communicate with stakeholders. Stakeholder This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. easyJet [18][20] To encourage the company, Luton Airport chose to give EasyJet free use of a 15,000 square feet building for its headquarters, which it named easyLand; its management style typified minimal overhead, such as an early implementation of the paperless office concept. The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. 342. Popular books for Law and Public Services . (2020) call for research investigating how specific stakeholders get unvalued during the pandemic. Lorem ipsum dolor sit amet, consectetur. [48] One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft. Stakeholder Which stakeholders are critical to the business? and The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. Once Haji-Ioannou saw the results, he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998; this was the first such website for a low-cost carrier in Europe. [74], In July 2008, the United Kingdom Advertising Standards Authority (ASA) criticised a press campaign by the airline, over a misleading environmental claim that its aircraft released 22% fewer emissions than rival airlines. [18] EasyJet initially operated a pair of wet leased Boeing 737-200 aircraft, capable of seating 130 passengers. The new airline is headquartered in Vienna and will allow EasyJet to continue operating flights across and within European countries after the UK leaves the EU. [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity. and therefore a decline in fuel prices mean an opportunity to earn big profit margin (Flattou et al 2015). [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). Environmental impacts 9 Free EasyJet Essay Topic Generator. They influence the companys decisions as they are the main say of it. They also offer other advantages to business passengers as for example: boarding the plane among the first, going through fast-track . [68][69] The airline describes this as an "interim" measure whilst the next generation of aircraft propulsion is developed. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. [20] Within its first year, easyJet reportedly carried approximately 40,000 passengers. Practical Legal Skills R. Hyams, S. Campbell. These are stakeholders who are directly affected by a project, such as employees. Easyjet stakeholders. easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. She added that the A321neos would help to cut costs by 9 per cent. The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras (such as priority boarding, holding baggage, and food) and keeping operating costs low. Trade union Quality Glossary Definition: Stakeholder. [44], EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. As such any organization must strive to identify its stakeholders and their specific needs, Premium 1st Business: Nike [4], Since its establishment in 1995, EasyJet has expanded through a combination of acquisitions,[10][11] and base openings fuelled by consumer demand for low-cost air travel. 5. The second "downstream" batch consists of both those who . The level of stakeholders depends on the political economic and social environment. Strategic management Low-cost carrier OPPORTUNITIES US Airways. WJEC Level 3 Applied Certificate and Diploma Criminology C.A. [22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. easyJet shareholders voted to approve the purchase of 56 Airbus jets at an extraordinary general meeting on Wednesday. A person group or organization that has interest or concern in an organization. access_time21 junio, 2022. person. Haji-Ioannou criticised the airline's decision not to seek to cancel the outstanding Airbus order, claiming it would create an additional 4.5bn of capital which the airline could not afford to spend. 2008 2007 Change. An aerial view of SEN. EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). Finally we apply these experiences to our job in the future. It is more suitable for students and ordinary income people. P2 M1 and D1 The coating has already been used on US military aircraft and if successful EasyJet would apply the paint to its whole fleet. Accra, March 4, GNA - The KLM Group, Delta Air Lines, Corendon, easyJet and TUI are joining forces to take summary proceedings against the Dutch government in a bid to keep the Netherlands connected to the rest of the world via Schiphol Airport. [21], Until October 1997, all of EasyJet's aircraft were operated by GB Airways, and subsequently by Monarch Airlines and Air Foyle, as EasyJet had not yet received its Air Operator's Certificate. In September 2018, he suggested there should be a law to favour more women pilots in the industry. 3.5.1 Check-in 9 See Answer. During 2017, 'Air Time' was introduced on some EasyJet Switzerland flights, which enables passengers to connect to watch a selection of films and read books through an on-board WiFi network; this service is provided by Rakuten. They have expanded massively and now in England there are now over 3300 stores in the UK alone, Premium There is no incentive for travel agents to book flights on the airline because it does not pay commissions, which is an industry-standard practice for low-cost carriers. The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. [84] In May 2018, EasyJet confirmed that it was very close to achieving the required majority EU27 share ownership and that the UK government will nevertheless continue to consider it as a UK airline. Introduction This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. Stakeholder Main Interests, Premium Participating in the development of business processes, reporting, and training to bring easyJet Strategy to life. This website uses cookies to improve your experience while you navigate through the website. In two years it was widely regarded as the model low-cost European airline and a strong competitor to ag carriers. Travel Transport and Logistics In addition to this average fare advantage, easyJet's highly dynamic revenue management system . Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. This principle became a cornerstone of EasyJet's operations. Debt 's total fleet comprises entirely Airbus aircraft. 3 Marketing Mix (7Ps) 4 Start a SWOT and Porter's 5 Forces Analysis for the company; Make a list of the issues/problems you face. Low-cost carrier It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium [63] In October 2018, EasyJet stated that progress was being made on its electric ambitions and that the partnerships planned to test a nine-seater electric plane as early as 2019. How does EasyJet create value for the customer? Recommendations: 15 A stakeholder can be a wide variety of people impacted or invested in the project.
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